IKEA Effect explains why customers value products more when they build or customize them.
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IKEA Effect explains why customers value products more when they build or customize them.
IKEA Effect in Marketing Explained The IKEA Effect is a psychological concept where customers place higher value on products they partially create or assemble themselves. This concept is named after IKEA, which sells furniture that customers assemble on their own. ⸻ Why IKEA Effect Works Customers feel a sense of ownership Effort increases ...
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