Don't you get surprised lately when you go to festivals or night markets? Do you know how much cotton candy in a character bag costs now? It easily costs 1,000 yen. 1,000 yen!? No, no, wait a minute.

382.2 billion yen in just 4 years. The truth behind the strongest IP business that "Chiikawa" teaches us A character with over 5 million X followers has generated a 382.2 billion yen market in just 4 ...