Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...

Any good club fitting should begin with conversation. Before a single club is pulled from the rack or a ball is struck, the fitter needs context. How has your golf been lately? How does your current ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

Each year, we undertake a months-long process of research and testing to release the Golf Digest Hot List, the industry’s most comprehensive reviews of the latest equipment. We commit the time and ...

During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, ...

We've all been there, standing in the golf ball aisle at your local golf shop, trying our best to navigate between marketing lingo, clever packaging and of course, cost. It can be rather intimidating, ...

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting. The post Why your preferred golf ball should be part of every club fitting appeared ...