Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital ...

Transform your team with measurable, expert-led learning from the go-to marketing and ecommerce training provider built for large organisations. Econsultancy have enhanced our capabilities through a ...

From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

In our 2023 Digital Trends research with Adobe, 73% of senior executives agree that “an emphasis on immediate needs has come at the cost of longer-term planning and strategy.” Whilst speed is ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

The world of social media is vast and full of potentially useful conversations for brands. On social media, consumers often freely offer what amount to reviews, product insights, and even content ...

The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade. Many consumers now discover beauty products on social media ...

Writing a good meta description is an art form, and one that’s often overlooked. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

While steps from foreign brands entering these markets have been largely tentative to date, the World Cup means the eyes and curiosity of the marketing world are now firmly rising to the B of the ...

Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch ...