Virtual reality (VR) has emerged as a transformative medium in tourism, enabling immersive pre-visit exploration, enhancing marketing strategies and fostering sustainable travel behaviours. By ...

A hotel room automatically adjusting to the tastes of each guest, virtual reality headsets as brochures: the tourism sector is starting to embrace new technologies, hoping to benefit from lucrative ...

A new reality for the student in-class experience powered up this fall for the Purdue University White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM). The arrival of six ...

NEW YORK, NY - SEPTEMBER 02: Large crowds rush to depart New York's Pennsylvania station before the start of the Labor Day holiday weekend on September 2, 2016 in New York City (Photo by Spencer Platt ...

NANJING — By donning virtual reality goggles, visitors are instantly "transported" back to the Qin Dynasty's (221-206 BC) ...

Visakhapatnam: In a first-of-its-kind initiative in Andhra Pradesh, the VMRDA has begun developing the Vizag experience and ...

Xplore Ride Hawaii on Tuesday kicked off its inaugural extended reality tour of Waikiki. Riders state Sen. Sharon Moriwaki, left, Lisa Shozuya and Karl Sutcliffe took in the sights. “When you’re in ...

The British Virgin Islands Tourist Board & Film Commission is proud to announce that the British Virgin Islands Virtual ...

It took almost a week, but I finally saw something gasp-worthy at South by Southwest Interactive. During the "Virtual Tourism: VR, 360 and the Travel Industry" panel Wednesday, David Klaiber, ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...