Real-time bidding has powered programmatic advertising for over a decade, but the industry is entering a transformative phase. The IAB Tech Lab's Agentic RTB Framework (ARTF), released for public ...
The new solution introduces a real-time context API for data clouds and a managed MCP server to instantly fuel agentic workflows without moving data San Diego, June 09, 2026 (GLOBE NEWSWIRE) -- ...
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