Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

With confidence in agency trading models under scrutiny, forward-thinking brands are seeking to build direct relationships, owned data and genuine audience trust.

Fox's Roku acquisition reflects a strategy of prioritizing audience loyalty, live programming and steady growth rather than ...

How the Illusion of Choice is Destroying our Industry Curated & Presented by Gold Partner InnoceanDate27 May 2026, ...

Ad Fraud is 'the act of defrauding advertisers of their advertising budget by generating worthless ad impressions, clicks, app installs, or conversions through malicious programs (bots), malicious ...

Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.

A publisher increases traffic by 40% over six months. More people visit the website. And more pages are viewed. This should increase the revenue too, right? Then the monthly report arrives. Traffic is ...

Canadian retail marketing faced growing pressure in Q1 2026 to connect spending with measurable business outcomes. Retailers, brands, landlords, agencies, and media companies entered the year facing a ...

Cleveland Cavaliers Sell Stake At $5.5B Valuation, NHL Expansion Into Texas, Meta & UFC Launch AI Ranking System ...

Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those ...