Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

Through the API, those capabilities become building blocks a team can embed in its own product. An agency or platform can put ...

Bot traffic has surpassed humans on the Internet. The winners in the next infrastructure cycle are the companies building trust rails for machines: agent identity, intent verification, API-native ...

By lowering the fiscal barrier to high-frequency image generation, Google is making a direct play to lock enterprise ...

Fox’s platform now enables agent-to-agent negotiation and automated activation for linear TV ad spots and schedules, ...

SWYM.ai, the AI decisioning platform helping brands and agencies optimize media supply before the bid, today announced a new cross-SSP bidstream access solution that enables buyers to deploy ...

Comcast’s Universal Ads platform has officially launched in the UK, allowing small and medium-sized businesses to buy ...

Zeta and Palantir are partnering to connect customer and operational data, bringing real-time AI decision-making to ...