The next time you get a trophy on a smartphone app, it might not be from a game. Gamification has spread into all kinds of online areas.

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Could employee productivity and mobile games be a match made in heaven? When done correctly – absolutely. Gamification – the use of game mechanics and psychology to drive a set of specific desired ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Games and mobile apps share many challenges and opportunities that boil down to common growth strategies. Learn more at the Apps Business Summit on January 19th, a partner event of PGC London 2026.

Big companies such as Intel and Accenture incorporate gaming elements into the work process to improve employee achievement. Could gamification apps work for small business?more If you have any doubt ...