My last Email Insider column ("Email Industry Disagreements: Where Do You Stand?") touched off the start of some good debate over single vs. double opt-in (also called confirmed opt-in) that went ...

Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...

Opt-in News announced the availability of their "Email Marketing Factbook", which contains opt-in email industry research from 1999 to the first quarter of 2002. This report contains documentation ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...