Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

LEGO has delivered some incredibly creative sets over the years, but its latest innovation is easily one of its biggest innovations yet, and the sky is the limit regarding how it can impact sets in ...

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...