On March 4, 2026, Stan Watson passed away at his home in Palm Harbor, Florida. Born in Mount Airy, NC, Watson co-founded the natural supplement company, Vital Planet, with his wife Brenda Watson. A ...

Join us in honoring Mastel's Health Foods, a natural products retailer with an enduring commitment to education, personalized ...

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

Sweets & Snacks proved that better-for-you can still be flavorful, fun, giftable, craveable, and even a little indulgent.

After 34 years of advocating for the US dietary supplement industry, the United Natural Products Alliance (UNPA) will cease ...

If Natural Products Expo West 2026 is any indication, the natural products industry isn’t just growing, it’s accelerating, with sharper instincts and bigger ambition. From packed aisles to ...

Las Vegas, NV—CES 2026 in Las Vegas marked a shift from flashy demos to practical innovation. AI is no longer futuristic—it’s now embedded in products that anticipate needs, from home wellness systems ...

Recognizing and honoring excellence is a major focus at WholeFoods Magazine, with our annual Retailer of the Year (now in its 35th year), our annual Natural Choice Awards (now in its 23rd year), and ...

CRN's 2026 Day on the Hill brought supplement industry leaders to Capitol Hill to advocate for HSA/FSA access, regulatory ...

Austin, TX—Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting eight movements expected to influence how consumers shop, cook, and ...