AI use is growing in performance marketing, but poor attribution, broken tracking, and inconsistent partner data can weaken ...

DRESSX’s 2026 study links AI try-on ecommerce conversion to higher purchase rates, retention, and repeat engagement.

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the ...

Gap’s AI marketing push connects customer data, owned channels, and campaign execution across its retail brands.

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing insightful articles enhances your credibility, increases brand recognition and ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer ...

Meta has turned the screws in yet another battle between big tech and traditional media, warning it could block news content on Facebook across Australia. The tech giant’s comments represent the ...

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to ...

For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep ...