AI use is growing in performance marketing, but poor attribution, broken tracking, and inconsistent partner data can weaken ...

DRESSX’s 2026 study links AI try-on ecommerce conversion to higher purchase rates, retention, and repeat engagement.

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the ...

Gap’s AI marketing push connects customer data, owned channels, and campaign execution across its retail brands.

Subscribe now to get all our premium content and latest tech news delivered straight to your inbox ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing insightful articles enhances your credibility, increases brand recognition and ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer ...

Meta has turned the screws in yet another battle between big tech and traditional media, warning it could block news content on Facebook across Australia. The tech giant’s comments represent the ...

In recent months, millions of people around the world have seen something new at the top of their Google search results – AI-generated summaries. The brief answers, called AI Overviews, appear ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...