For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

That dopamine hit of variety is lessening. When storytelling gold emerges, it feels like both a relief and a triumph.

With half of online content now machine-generated, the internet is becoming a content machine that consumes and reproduces ...

It was the television event that captivated parents and children alike, the longest episode of Bluey ever. Premiering on ABC and Disney+ simultaneously, the episode titled ‘The Sign’ was met with much ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

Just a few weeks ago the world’s number one email marketing and automation platform Intuit Mailchimp landed in sunny Sydney to premiere its world-class conference FROM: HERE, TO: THERE to Australian ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Pinterest is a unique social media platform with a completely different user experience than its competitors. Marketing mag sits down with global head of business marketing Jim Habig to find out just ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

It’s the savoury spread that Australians love, and now it’s preparing to celebrate 100 years. To mark the occasion, Thinkerbell has reimagined an iconic Vegemite ad from the 1950s. In the 1950s, ...

Arriving bright and early at Tumbalong Park for day one of SXSW Sydney, Marketing was treated to an exclusive first look at Intuit Mailchimp’s newest Aussie activation, following the immense success ...

IKEA UAE has released a sweet and simple campaign that features its BLÅVINGAD soft toy collection narrating unexpected family histories. Three short videos in the ‘Where Do They Come From’ campaign ...