Rise, the intelligent supply platform, today (1st June, 2026) announced the launch of Agentic Bid Enrichment, an AI-powered intelligence layer embedded directly inside its platform that generates real ...
The collaboration between MarkApp and VIZIO Ads addresses this market need by expanding programmatic connectivity across premium smart TV environments. Through MarkApp’s infrastructure, advertisers ...
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, ...
Kargo, a leading ad tech firm bringing art and science together to orchestrate creative, context, and commerce across premium ...
In today’s Digest, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta ...
Following OpenAI’s announcement naming StackAdapt as a technology partner in its expanding ChatGPT ads ecosystem, these ...
Modern media organisations face an unprecedented storm: organic traffic is squeezed by AI discovery engines, identity ...
MarkApp has become an official Google Authorised Buyer, marking an important step in the company’s continued development as a ...
Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium s ...
TruTxt's Dave Barr and Nick Fletcher join John Still to discuss the localisation and monetisation of international publisher traffic. In this ExchangeWire quiz, John Still and Lindsay Rowntree guess ...
The US Supreme Court has declined to hear an appeal from Meta seeking to block a lawsuit accusing Facebook and Instagram of ...
This week, Shirley takes a look at how Amazon's recent moves suggest a company going all in on advertising... For anyone too ...