Revolut has launched two new NBA co-branded payment cards, building on its growing partnership with the league. This launch follows Revolut’s roles as Presenting Partner of The NBA Paris Game 2024, ...

Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...

Millennials have surpassed Gen Z in social shopping across TikTok, Instagram and Facebook, according to new research. Findings from the Retail Technology Show (RTS) reveal that Millennials made an ...

Angry Birds has unveiled a new mode in Augmented Reality (AR), in partnership with Areyes Studio. The campaign takes social media users on a first-person joyride, letting them steer characters and ...

Ocean Outdoor has announced the launch of DeepScreen Alive, which brings immersive entertainment to digital out of home (DOOH) using real time theatre and live effects built with an advanced real-time ...

Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. The campaign was created by Kinetic Worldwide, in partnership with Mindshare, GTB, DOOH ...

Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain. The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such as ...

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a ...

Revolut has partnered with Anomaly, to launch “Money Possibilities,” a bold new global campaign spanning over 20 countries, including the UK. The campaign, which features a mix of film, OOH, DOOH, ...

Car maker Jaguar Land Rover has launched a TikTok account for its Defender marque, in collaboration with British rapper, songwriter and actor Kano. The new TikTok account seeks to inspire Defender ...

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included ...

Skincare brand The Ordinary has utilised augmented reality (AR) to create an interactive mural that highlights three of its latest products. Developed by 360-marketing agency One Agency, the project ...