The advent of 5G is beginning to make the true transformative potential of smart technology and the internet of things a reality. And with the ongoing Covid-19 pandemic placing new demands on ...

In our 2023 Digital Trends research with Adobe, 73% of senior executives agree that “an emphasis on immediate needs has come at the cost of longer-term planning and strategy.” Whilst speed is ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...

With the increasing impact of disruptive technologies, rapidly changing competitive environments, and a growing maturity and integration of digital into ‘business as usual’, organisational leadership ...

Transform your team with measurable, expert-led learning from the go-to marketing and ecommerce training provider built for large organisations. Econsultancy have enhanced our capabilities through a ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

A lot can happen in ten years, and the early 2010s were a pretty different time. The internet landscape was very different, social media was different, technology was in a different place, and ...

Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital ...

The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade. Many consumers now discover beauty products on social media ...