The platform will let creators organize their videos around episodes and seasons, while adding cinematic "immersive previews" and other functionality. By Alex Weprin Senior Editor YouTube is planning ...

Connected TV has been an emerging platform for advertisers the past two years, partially due to the pandemic. With more people staying in and working from home, over 72% of households use a smart TV ...

YouTube on Wednesday patted itself on the back for continuing to win over TV viewers, claiming in a new blog post that the internet’s dominant video site, along with its YouTube TV livestreaming ...

YouTube has been increasing its share of total TV viewing time for years now, rising to nearly 11% in August, more than any streamer or linear programmer, according to Nielsen. Soon, the video giant’s ...

Mobile still rules YouTube viewing, but the number of people in the US streaming YouTube or YouTube TV on a television screen grew last year. Joan E. Solsman was CNET's senior media reporter, covering ...

YouTube is expanding its marketing toolbox as viewership grows on connected TVs. The platform unveiled new products during its star-studded, 10th annual Brandcast at the NewFronts in the US on Tuesday ...

SAN BRUNO, Calif.—YouTube Shorts, which offer short TikTok style videos, are making the jump mobile to the big screen, according to a blog by Brynn Evans and Melanie Fitzgerald, UX Directors, YouTube, ...

YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube ...

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular ...

YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The company ...

YouTube wants to make your mobile phone the ultimate couch companion for streaming videos on internet-connected TVs. Starting Wednesday, YouTube is rolling out a feature that lets viewers connect ...