https://doi.org/10.5325/style.54.4.0488 • https://www.jstor.org/stable/10.5325/style.54.4.0488 Copy URL Abbott, H. Porter. “Narrative and Emergent Behavior ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...