In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy Squirrels&Bears, answers: “How can I make my content go viral on social media?” You can ...

If TikTok fitness advice is to be believed, you should be interval walking like the Japanese, hanging from a pull-up bar ...

Scientists have decoded the 3D structure of an ancient viral protein hidden in our DNA. The HERV-K Env protein, found on cancer and autoimmune cells, has a unique shape that could unlock new ...

Jiun Youn is a lecturer at the Victoria University of Wellington in New Zealand, where she teaches biological psychology and psychopharmacology. One evening a few months ago, I opened an e-mail from a ...

The “Lofi Dusk” filter on Instagram has gained rapid popularity for its ability to transform ordinary photos into moody, cinematic images with minimal effort. The filter's viral success stems from its ...

Period scooping sounds like something you would only hear in a biology lab, not while doom-scrolling TikTok. Yet earlier this year, videos claiming you can “scoop out” your period to avoid the mess ...