YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...

YouTube metrics are vital for creators, and Shorts have historically been a shrouded part of YouTube analytics. Today, YouTube announced that it would be adjusting how YouTube Shorts are counted, ...

YouTube is testing hiding views and upload dates on its homepage. The proposed changes have drawn a largely negative initial reaction from fans. The platform hasn’t revealed the reasons for the ...

This image is provided by BigHit Music (PHOTO NOT FOR SALE) (Yonhap) BTS-music video 'Dynamite' tops 2.1 bln YouTube views to ...

This paper analyses how YouTube authenticates engagement metrics and, more specifically, how the platform corrects view counts by removing “fake views” (i.e., views considered artificial or ...

Since launching in 2021, Shorts were billed as YouTube’s answer to TikTok and Instagram Reels. The format wasn’t universally loved—some viewers didn’t like seeing quick clips mixed into the app’s main ...

Nothing makes a millennial feel older than telling them that the 1980s started over 45 years ago, not 20. But if you really want to make them feel old, tell them YouTube turned 20 in 2025. YouTube was ...

You’re already investing time and effort in creating YouTube content, so the next logical step is to learn how to grow your viewership. In the face of more than 500 hours of video uploaded per minute, ...

The unexpected global hit helped redefine what viral success looked like online—and marked a major milestone in YouTube history.

Rick Shiels did not just grow with YouTube golf. In many ways, he helped invent what it became. Before golf creators had ...

Samay Raina's India's Got Latent has performed remarkably well on YouTube, garnering 45 million views within just four days ...