Brand USA is being asked to promote a destination undermined by U.S. government policies on equality, funding, and border treatment. As Canadian and global travelers quietly turn away, eTurboNews ...

As America’s global image wavers, Brand USA faces the daunting task of restoring traveler confidence with a sharply reduced budget. Private industry and a handful of committed insiders are stepping in ...

kishiwada castle in Japan seen through cherry blssom - Richie Chan/Shutterstock To celebrate the 250th anniversary of the founding of the United States, the Japanese Tourism Agency (JTA) has ...

Brand USA’s latest tourism campaign comes on the heels of a tough start to the year: an 80% cut in federal funding for the organization and the first decline in overseas visits in five years. After a ...

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ...

At a time of political upheaval weighing on inbound tourism, Brand USA's new campaign aims to lift global enthusiasm for U.S. travel. The U.S. tourism industry's marketing arm unveiled a new global ...

Brand USA has debuted the most ambitious global tourism marketing campaign in its history during this week's Brand USA Travel Week U.K. and Europe in London. Titled "America the Beautiful," the ...

To celebrate the 250th anniversary of the founding of the United States, the Japanese Tourism Agency (JTA) has officially launched a campaign to encourage travel between Japan and the U.S. The ...