With Tim Cook confirming that component cost increases can no longer be absorbed, analysts flag Apple's feeder portfolio - ...

You could soon pay more for iPhones, Macs, iPads, and other devices as Apple faces soaring costs for memory and storage chips ...

Apple’s outgoing CEO Tim Cook said the company is planning to raise prices as the cost of the memory chips it uses has surged. Cook told the Wall Street Journal that price increases were “unavoidable” ...

Apple announced that Tim Cook would be stepping down from the post of CEO on 1 September, 2026. He will move up to Executive Chairman, and John Ternus (current Senior Vice-President, Hardware ...

The technology giant also revealed a series of new child safety features amid widespread scrutiny over "nudification" apps.

Apple CEO Tim Cook delivers the keynote address during the Apple WWDC at Apple Park on June 08, 2026 in Cupertino, California. Apple's annual WWDC runs through June 12. Justin Sullivan/Getty Images ...

Under Cook’s leadership, Apple became the first publicly traded company worth $1 trillion and the world’s most admired brand.