Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

Apple CEO Tim Cook says he is stepping down after 15 years as chief executive because three key factors aligned: Apple’s current performance, its product roadmap and the readiness of his successor, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple CEO Tim Cook speaks at his final Apple Worldwide Developers Conference on June 8, 2026 ...

The announcement that Tim Cook would step down from his longtime role as Apple CEO in September 2026 felt, in some ways, less like an organizational change and more like a royal succession. Cook ...

Now, as Cook prepares to step down, he’s passing along guidance of his own to John Ternus, the longtime Apple executive who will take over as CEO in September. Ternus, who joined Apple in 2011 and ...

Apple Inc. (AAPL) heads into the seasonally slow period with Tim Cook set to exit the CEO position now. The tech giant is not in a particularly strong operational position, with constant failures in ...

Apple announced on Monday that after more than a decade as chief executive, Tim Cook will step down in September. Cook will hand leadership to company veteran John Ternus, currently Apple's senior ...

Shares of Apple (NASDAQ:AAPL) are down 6% in midday trading on Thursday, sitting near $274 after closing the prior session at ...

Apple on Monday named John Ternus as its new chief executive officer, effective Sept. 1, and said that Tim Cook would take the role of executive chairman. The transition will end Cook's 15-year run as ...

So, first, let's consider the Apple path so far. In recent years, Cook has scored many wins, from maintaining the leadership of Apple products to translating the company's massive user base into a ...

Apple has raised prices on Macs and iPads by 15% to 25%, blaming a surge in memory and storage chip costs driven by the AI ...