Perion CEO Tal Jacobson explains why the CMO accountability gap is an infrastructure problem, not a measurement one, and how AI-native execution is changing how marketing proves business impact.

Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

How well can multiple incompatible observables be implemented by a single measurement? This is a fundamental problem in quantum mechanics with wide implications for the performance optimization of ...

Quantum annealing emerges as a promising approach for tackling complex scheduling problems such as the resource-constrained project scheduling problem (RCPSP). This study represents the first ...

This summer’s packed calendar of global sporting events will kick off a new wave of immersive brand activations, fan ...

The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. According to Gallup, only 8% of employees see action on surveys. Doug Conant built ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Woman working at home experiencing back pain The 2026 QuickBooks AI Impact Report included a ...