Are there areas of the brain that regulate prosocial, altruistic behavior? Together with colleagues from the universities in Lausanne, Utrecht and Cape Town, researchers from Heinrich Heine University ...

A new global study published in Nature Human Behaviour provides evidence that people tend to act more generously toward others when they are aware of the negative consequences of their actions. This ...

A new study suggests that different types of generosity have different effects on the brain, and that one form, in particular, may reduce stress and anxiety. New research shows that helping others can ...

Ultimately, generosity has the power to transform transactions into memorable experiences that translate to retention.

Three-quarters (78%) of Americans report generosity as a core value Half (51%) report not having enough money to give SAN FRANCISCO--(BUSINESS WIRE)-- While generosity is a core value for ...