Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Effective diagnostics require discipline, evidence-based decision-making, and a process that adapts to the increasing ...

Between 50 and 90 percent of the time, strategy failure is due to issues in execution. Given the vast resources companies invest in formulating strategies, this is a disheartening statistic. However, ...

When trying to get a handle on creating a HR strategy, it can be hard to know where to start. That’s where an HR SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, ...

Process intensification has become a hot topic in biopharma in recent years, with concepts like continuous manufacturing and “scaling-out” increasingly cited as investment drivers by drug firms and ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Over the next few years, the number of organizations navigating to the cloud is expected to grow exponentially. According to Gartner, more than 70% of enterprises will use cloud platforms to ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...

The Process Intelligence Graph is enabling a semantic layer for Celonis to work with partners to launch apps for use cases that include insurance claims processing and software development. In the ...