Nature

A data-driven short video international communication model based on indicator system communication network and attention BiLSTM neural network

As one of the most popular ways to disseminate Internet content in the current era of media convergence, short videos have increasingly become part of people’s daily lives. This paper takes TikTok as ...
Nature

How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the ...
Variety

How Short-Form Video Can Help, Not Hurt, Hollywood

Exclusive Warner Bros. Discovery research indicates social video provides a powerful promotional lift to TV, movies First-party data counters conventional wisdom that TikTok, YouTube and IG simply ...