As one of the most popular ways to disseminate Internet content in the current era of media convergence, short videos have increasingly become part of people’s daily lives. This paper takes TikTok as ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

The proliferation of short-form videos on social media has become a ubiquitous aspect of contemporary life. However, the pervasive use of these videos may potentially give rise to an addiction-like ...