Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

This week, the ClickZ Media team was on the ground at SXSW London, where search took center stage—not as a channel, but as a mirror of shifting behavior. Google’s Vanessa Kingori framed search as a ...

AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

In 1998, Google was just getting started, and I was building one of the first digital agencies focused solely on search engine optimization (SEO). Back then, SEO was a new language, and I helped write ...

Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

A frank examination of SEO as it's practiced today and 5 key takeaways to know. Read this before the start of the new year. An SEO school by a group called Authority Hackers recently announced their ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

In today’s digital landscape, Search Engine Optimization (SEO) plays a crucial role in driving online visibility and business success. For ambitious and skilled job seekers aiming for six-figure ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...