The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

For decades, each party simply used a combination of red, white and blue. palbrigo/shutterstock.com When Americans hear some pundits projecting a “blue wave,” they understand that this is a prediction ...

The world has never had a truly safe, stable, and bright red pigment. The trail may start with YlnMn, the first blue created in two centuries. By Zach Schonbrun Mas Subramanian, the biggest celebrity ...