The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ...

The world has never had a truly safe, stable, and bright red pigment. The trail may start with YlnMn, the first blue created in two centuries. By Zach Schonbrun Mas Subramanian, the biggest celebrity ...

For decades, each party simply used a combination of red, white and blue. palbrigo/shutterstock.com When Americans hear some pundits projecting a “blue wave,” they understand that this is a prediction ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...