The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ...

Japan's soccer team wears blue despite the flag being red and white. Here is the history behind the Samurai Blue.

(WHTM) — Emergency vehicles have a multitude of ways to get our attention while driving; flashing lights, horns, and sirens. Fire trucks usually have red and white lights to get our attention. And ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...