Real-time bidding has powered programmatic advertising for over a decade, but the industry is entering a transformative phase. The IAB Tech Lab's Agentic RTB Framework (ARTF), released for public ...

Enterprises are moving toward usage-based and results-driven pricing as artificial intelligence becomes central to products and services. Real-time metering and flexible billing are enabling companies ...

Google Optimization optimizes bids about once daily. Programmatic display platforms can optimize in milliseconds. This programmatic search platform optimizes bids and budgets every 30 minutes. Vector ...

Perplexity has launched an aggressive bid to capture the enterprise AI search market, unveiling Sonar, an API service that outperforms offerings from Google, OpenAI and Anthropic on key benchmarks ...

Kong Inc., a leading developer of API and AI connectivity technologies, announced that Solace, the real-time data and agentic AI company, has joined Kong's Premium Technology Partner Program. Together ...

Developing AI agents capable of performing real-time web searches represents a significant advancement in creating systems that deliver accurate, timely, and contextually relevant information. By ...

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding.