Influence is co-founded by PR Machine’s Mike Liotta and Emily Baird, the latter of whom will step down to become CEO at Influence while Rachel Hosseini and Grace Topalian are being upped at PR Machine ...

AI now decides whether your earned media gets surfaced, cited or ignored. Here is why founders need to rethink PR strategy right now. PR still drives trust, but machine readability now determines real ...

PR Machine is making moves in overdrive. The entertainment publicity firm has revealed the launch of a sister company, Influence Public Relations, that will focus on representing multi-hyphenate ...

The Machine Relations stack starts with earned media for a reason: 82% of all AI citations come from earned media, and branded web mentions correlate 3x more strongly with AI visibility than backlinks ...

It might be the hardest time ever to be a celebrity—but hoo boy, it’s a good time to be in crisis PR. If you have the power to tame the influencers, game the algorithm, and turn the online mob into ...