Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

In an era where personalized experience reigns supreme, retailers are challenged to deliver enhanced customer engagement at every possible touch point. Retail TouchPoints had the chance to catch up ...

We explore best practices in the orchestration of disparate customer contact channels on mobile apps. Customer service executives constantly hone contact center best practices to produce a superior ...

The power of the Internet and rise of digital technologies over the past decade have irrevocably changed the way in which global businesses operate, but with greater complexity comes greater ...

Mars is gearing up for Halloween with a wide range of marketing campaigns and activations across multiple brands, including M&M’s, Skittles and Twix. The marketer is betting on a short-form sitcom, ...

I recently coined the term “3D phishing” to describe the practice of cybercriminals who target victims through multiple channels of contact, especially when done so powered by AI. These differing ...

Gone are the days when customer support meant staffing a phone line between 9AM and 5PM. Today, people communicate by using social media, email, chat, phone, and SMS, and it is how they expect to ...