Drive Social Media Offers an Update to Clients Regarding the 2026 Meta Ads Attribution Window Changes

Earlier this year, Meta made sweeping API changes that completely altered attribution tracking and targeting for advertisers. The result was that many marketing and ad companies and their clients ...
TechRepublic

Meta’s Llama API, Accelerated by Groq, ‘Raises Bar for Model Performance’

Meta and Groq have joined forces to deliver blazing-fast, zero-setup access to Llama 4. Developers can request early access to the official Llama API. Meta and Groq have teamed up to enhance the ...
MediaPost

Meta Introduces New Ad Performance Tools To Optimize Conversions

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...
Business Wire

Innovid Named One of the First Ad Tech Partners for Meta’s Threads API Launch

NEW YORK--(BUSINESS WIRE)--Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it is one of the first ad tech partners ...
InfoWorld

Meta will offer its Llama AI model as an API too

Enterprises will be able to access Llama models hosted by Meta, instead of downloading and running the models for themselves. Meta has unveiled a preview version of an API for its Llama large language ...
Search Engine Land

Improve your return on ad spend with first-party data

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a ...
TechCrunch

Meta previews an API for its Llama AI models

At its inaugural LlamaCon AI developer conference on Tuesday, Meta announced an API for its Llama series of AI models: the Llama API. Available in limited preview, the Llama API lets developers ...