Earlier this year, Meta made sweeping API changes that completely altered attribution tracking and targeting for advertisers. The result was that many marketing and ad companies and their clients ...

At its inaugural LlamaCon AI developer conference on Tuesday, Meta announced an API for its Llama series of AI models: the Llama API. Available in limited preview, the Llama API lets developers ...

Enterprises will be able to access Llama models hosted by Meta, instead of downloading and running the models for themselves. Meta has unveiled a preview version of an API for its Llama large language ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...