Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%

Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, ...
MediaPost

Mastercard Cut Ad Spend Without Harm, Former CMO Says

Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut the firm’s ad budget before his departure in January of this year—apparently without hurting the brand, Business ...
Ad Age

MasterCard - The Simpsons

MasterCard - The Simpsons MasterCard and Interpublic Group of Cos.' McCann-Erickson New York teamed up with Matt Groening and 20th Century Fox in this spot featuring everyone’s favorite irresponsible ...