Carolyn McClanahan, CFP, MD, is the founder and president of Life Planning Partners, Inc. She is a contributor to CNBC, Investopedia, New York Times, Wall Street Journal, and Washington Post, and a ...

A first impression is made in a millisecond and quickly becomes cemented in a potential client’s mind. A stellar first impression increases the likelihood that a new client will join your firm, trust ...

In the business world, first impressions are everything. Given the short attention span of people in 2025 and the steep competition in virtually every industry under the sun, the only real way to cut ...

You think you made a good first impression — even a great one — and then poof! Someone ghosts you. I don’t get it! I thought we had a good connection. Harvard ...

Understand who you want to attract so you make the appropriate first impression for that group of potential clients. Initial impressions are formed before a client ever meets you in person. Your ...