Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already ...
Andreas Briese, director for Germany and regional director for Central and Northern Europe at the giant video platform, highlighted newer opportunities for TV in the opening keynote at NATPE Budapest.
Amidst the noise of rapid digital consumption, a quiet revolution is taking place: young audiences are rediscovering the joys ...
Roadzen’s long-form television commercial surpasses 6 million views on the New to The Street TV YouTube channel alone, demonstrating the continued long-tail audience power of nationally distributed ...
Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad ...
Instagram long-form videos have previously been a possibility the company has ruled out, but its head Adam Mosseri now says that it might be that the platform needs it. One thing he is promising is a ...
In an endless race for relevance, since the short-form video boom of the early 2020s, brands and consumers have been stuck in an endless scroll. With fast trends, faster edits and even faster ...
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Instagram is eyeing long-form creators once again.
LONDON—Viewers who remember a time before YouTube existed are the biggest consumers of the platform’s movies and TV shows, according to a new report from Ampere Analysis. The world’s most-used video ...
Consumption of long-form content on YouTube is rising rapidly in the US, accounting for 73 per cent of all viewing time on the platform by the end of October 2024, according to research by Digital i, ...
Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...