Addressable LEDs are wonderful things, with products like Neopixels making it easy to create all kinds of vibrant, blinking glowables. However, for those without a lot of electronics experience, using ...

WS2812Bs, or NeoPixels, or whatever else you call them brought full-color LEDs to maker projects a meter at a time in recent years. Hooked up to a microcontroller, they make creating vibrant, ...

Cooler Master has announced , an RGB strip that supports addressable RGB. The packaging is white, 400 mm wide, and equipped with 30 ARGB LEDs. It can be mounted to a variety of different types of PC ...

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

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