Technology has fundamentally reshaped the advertising industry, and the pace of change shows no signs of slowing down. New platforms, AI-driven tools and evolving consumer behaviors continue to raise ...

The whole IT industry has high hopes for mobile advertising, but it’s still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, ...

In the most recent analysis presented by Report Ocean entitled Japan Internet Advertising Market Analysis and Forecast of Key Trends from 2023 to 2031, the industry is currently undergoing substantial ...

Consumers today are overwhelmed with advertising messages from upwards of two dozen media sources, though digital advertising remains a crucial slice of the pie. For example, 22.6% of all grocery ...

Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a ...

(The Center Square) – Global media and technology company Comcast has sued Washington state to block a new law that imposes a sales tax on digital advertising services. The company argues that the law ...

Although this is not a tax blog, we would like to alert our readers who may be (blissfully) unaware of the recent wave of state digital advertising taxes sweeping the United States. Here, we examine ...