Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Long-term memory lets you remember things for days, years, or even a lifetime. There are two main types of long-term memory: explicit and implicit. Repeating and thinking about memories makes them ...

This post is in response to Intuition Rules: Why therapists rarely say "Just pull yourself together!" By Jeremy E. Sherman Ph.D., MPP In my last article I argued that intuition is powerful but not ...

Using current knowledge about implicit memory, this paper provides a testable psychological mechanism by which advertising can persuade sub-consciously. A case study is presented that illustrates how ...

Researchers at the Cognition and Brain Plasticity group of the Bellvitge Biomedical Research Institute (IDIBELL) and the University of Barcelona have been tracking the traces of implicit and explicit ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...