Feeling blue or tickled pink, the colors around you can have a real impact on your mood. That’s not some woo-woo pseudoscience, either: Studies have shown that different hues can actually activate ...

Marketers and entrepreneurs all know color can affect our feelings and perceptions. That’s why they agonize over the exact color to use to represent a brand. Yellow might convey optimism, blue calm ...

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Last week, I presented while wearing my vibrant, sparkling Converse sneakers. Someone joked, “There must be a science behind those shoes.” They may have been teasing, but there’s truth in the idea. We ...

Black Mirror, eat your heart out. Researchers have apparently just figured out how to make people see a color completely new to humanity. Scientists at the University of California, Berkeley conducted ...

I’ve been thinking about color a lot lately—what shade of lip liner accentuates my lips, what paint color would look best on the walls of my new apartment, which heel matches my favorite dress. Up ...