No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into ...

Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with ...

Economic instability seems to be a fact of life nowadays. Large shifts in supply chains, along with stock market volatility, can be scary for advertisers. It’s hard to contemplate spending money on ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Discover the secrets to mastering Google Ads and YouTube Ads for local service businesses with Chris Koerner and Marcus.

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...