This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?” Click fraud is ...

Phishing attacks are popular because they work. A bad actor sends you a phony link through a realistic text message or email, and you click it thinking you’re going to the official site. The fake URL ...

As AI-powered search engines increasingly deliver instant answers without requiring users to click through to websites, brands must reconsider how they show up online and in search engine page results ...

Questionable practices have become common among sellers of subscription-based services. A new rule would have required sellers to make canceling subscriptions as easy as signing up for them, but it ...