Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

As uncertainty about the global economic situation has become a major theme over the last several years, some companies have forgotten about the central role that CMOs play in overall growth. A new ...

Q: Why don’t nuns have to worry about deciding what to wear? A: Because they have a habit. A habit is a shortcut that makes your life easier because you don’t have to spend energy choosing to do it.

When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...

Designing good research questions goes well beyond the standard definitions of clarity, focus and tractability, and even beyond ‘novelty’ in the strictest sense. This Comment describes the iterative ...

Goldie Chan knows how to put herself out there. Chan, the founder and head of content for branding agency Warm Robots, is also an author, a frequent keynote speaker and a LinkedIn Top Voice. Still, ...