What if your QR Code is doing exactly what you asked of it and is still failing? Your consumers scan the code, and the page loads. The campaign metrics look clean, but nothing follows. There are no ...

What if your QR Code is doing exactly what you asked of it and is still failing? Your consumers scan the code, and the page loads. The campaign metrics look clean, but nothing follows. There are no ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Much like oil, labor and capital, data has become a major resource that ...

On paper, your QR Code campaign is a success: 1.8 million scans, a 32% click-through rate (CTR), and strong engagement. Then a board member asks: “What did this generate in revenue?” The room goes ...

THEY SEEM TO BE JUST ABOUT EVERYWHERE. QR CODES OR QUICK RESPONSE CODES ARE SMALL BARCODES THAT WHEN YOU SCAN THEM WITH YOUR PHONE, TAKE YOU JUST ABOUT ANYWHERE. LIKE THIS RANDOM YOUTUBE VIDEO OF ME ...